فصلنامه تخصصی فناوری اطلاعات و ارتباطات

تحلیل و بررسی محورهای توسعه تجارت الکترونیک براساس تکنولوژی اینترنت اشیا در ایران و جهان

نوع مقاله : مقاله پژوهشی

نویسنده

گروه مدیریت بازرگانی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران

10.22034/apj.2025.723057
چکیده
اخیرا تکنولوژی اینترنت اشیا (IoT) صنایع فناور محور مختلفی از جمله تجارت الکترونیک را متحول کرده است. با ادغام دستگاه‌های متصل، حسگرها و تحلیل‌های پیشرفته، IoT  امکان تصمیم‌گیری هوشمندانه‌تر، بهبود تجربه مشتری و افزایش کارایی عملیاتی را فراهم می‌کند. این فناوری تبادل داده در زمان واقعی، تحلیل‌های پیش‌بینی‌کننده و خودکارسازی را تسهیل کرده و فرصت‌های بی‌سابقه‌ای برای نوآوری و رشد ایجاد کرده است. ادغام اینترنت اشیا و تجارت الکترونی ک تحول دیگری در حوزه  ICT است که با هوشمند سازی اجزای کسب و کار ما و جمع آوری و تحلیل اطلاعات فراوان و دقیق کسب و کار، تسهیل ارتباطات مشتری ان با کسب و کار، ارائه خدمات مشتری مدارانه و شخصی سازی شده بهتر و حتی اعتماد سازی بیشتر را فراهم می سازد. این مقاله ابعاد و تأثیرات IoT بر توسعه تجارت الکترونیک در ایران و جهان را بررسی و مقایسه می‌نماید. کاربردهای مختلف از جمله انبارداری هوشمند، بازاریابی شخصی‌سازی‌شده و خدمات مشتری خودکار تحلیل می گردند. همچنین مزایایی نظیر مقیاس‌پذیری عملیاتی و تعامل بهتر مشتری را مطرح می‌کند و چالش‌هایی از جمله امنیت داده و هزینه‌های بالای پیاده‌سازی را در این حوزه تحلیل می‌نماید. 

کلیدواژه‌ها


عنوان مقاله English

Investigating Dimensions of E-commerce Development Based on the Internet of Things Technology in Iran and the World

نویسنده English

Sanaz Mohseninia
چکیده English

Recently, the Internet of Things (IoT) technology has transformed various technology-driven industries, including e-commerce. By integrating connected devices, sensors, and advanced analytics, IoT enables smarter decision-making, improved customer experience, and increased operational efficiency. This technology facilitates real-time data exchange, predictive analytics, and automation, creating unprecedented opportunities for innovation and growth. The integration of IoT and e-commerce is another evolution in the field of ICT that, by making our business components intelligent and collecting and analyzing abundant and accurate business information, facilitates customer communication with the business, provides better customer-oriented and personalized services, and even builds more trust. This article examines the dimensions and impacts of IoT on the development of e-commerce in Iran and the world. Applications such as smart warehousing, personalized marketing, and automated customer service are analyzed. It also discusses benefits such as operational scalability and better customer engagement, and analyzes challenges such as data security and high implementation costs in this area.

کلیدواژه‌ها English

E-commerce
Internet of Things
Development factors
Analysis
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