عنوان مقاله [English]
With the entry into the age of technology, the optimal recovery of information from the vast ocean of information available on the web is of particular importance and today, relevance has become an important issue in information recovery systems. In the meantime, the increasing number of web pages has created the problem of searching and choosing the best required pages for users. This is while search engines rush to help users and help them in obtaining the required and appropriate information. Being on search engine results pages is the first important step to the development of an online business. It is natural that if you use a suitable search strategy, you can get better and more relevant results with information needs. Therefore, according to the importance of the optimal search strategy used by users in searching for information from search engines and specialized databases, in this article we will examine this issue of related optimization strategies. After the review, at the end of the article, solutions are presented to optimize search engines and improve rankings, which can be useful for managers and designers of search engines and databases, as well as users of these databases in order to effectively achieve information requirements.