عنوان مقاله [English]
Today, the growth of technologies in the field of information and communication technology has caused a sharp increase in the commercial competition of organizations and has opened doors to global markets. With their presence in knowledge-based technology bases and the development of their presence on the web, companies have been able to place themselves beyond or at the same level as their competitors. There are several components and reasons that prove why having a virtual collection on the web is becoming a more important and valuable tool for reaching global markets day by day. In this regard, electronic marketing is the approach of using information and programs that are used to plan and implement the concepts, distribution, promotion and pricing of goods and services, and it leads to transactions that provide individual and organizational goals effectively and purposefully. Nowadays, electronic marketing has become a strategic requirement, apart from being an option. Due to the necessity of investigating this issue, in this article, we discuss the process, milestones, achievements and opportunities in the field of electronic marketing.