فصلنامه تخصصی فناوری اطلاعات و ارتباطات
نویسنده
گروه مهندسی کامپیوتر، دانشگاه شهید بهشتی، تهران، ایران
کلیدواژهها
عنوان مقاله English
نویسنده English
In recent decades, the functionality of the world of information and communication technology has been growing and changing rapidly. Nowadays, there are innovations that previously were unimaginable. One of these innovations is Metavars, a unique, immersive virtual environment that is rapidly gaining ground over the Internet. With the ever-increasing virtual reality and augmented reality, meta-versions are penetrating the Internet. With recent advances in technology, traditional marketing methods are no longer sufficient and meet the needs of modern business. Marketing practices are changing and they need to adapt to the new world. Metavars marketing business provides an opportunity to enter the global technology-driven market. Metavars for digital marketing enhances the functionality and interaction of the audience. In fact, Metavars is a new technology-driven marketing platform that brings many benefits. In this article, we examine the dimensions, benefits and challenges of technology-driven marketing in Metavars.
کلیدواژهها English
