Investigating Dimensions of E-commerce Development Based on the Internet of Things Technology in Iran and the World

Mohseninia, Sanaz

doi:10.22034/apj.2025.723057

Investigating Dimensions of E-commerce Development Based on the Internet of Things Technology in Iran and the World

Document Type : Original Research Article

Author

Sanaz Mohseninia

10.22034/apj.2025.723057

Abstract

Recently, the Internet of Things (IoT) technology has transformed various technology-driven industries, including e-commerce. By integrating connected devices, sensors, and advanced analytics, IoT enables smarter decision-making, improved customer experience, and increased operational efficiency. This technology facilitates real-time data exchange, predictive analytics, and automation, creating unprecedented opportunities for innovation and growth. The integration of IoT and e-commerce is another evolution in the field of ICT that, by making our business components intelligent and collecting and analyzing abundant and accurate business information, facilitates customer communication with the business, provides better customer-oriented and personalized services, and even builds more trust. This article examines the dimensions and impacts of IoT on the development of e-commerce in Iran and the world. Applications such as smart warehousing, personalized marketing, and automated customer service are analyzed. It also discusses benefits such as operational scalability and better customer engagement, and analyzes challenges such as data security and high implementation costs in this area.

Keywords

E-commerce

Internet of Things

Development factors

Analysis

[1] Kalia P. Internet of Things in E-commerce: A Thematic Analysis. InCloud and Fog Computing Platforms for Internet of Things 2022 Jun 7 (pp. 41-56). Chapman and Hall/CRC.

[2] Pan CL, Liu Y, Pan YC. Research on the status of e-commerce development based on big data and Internet technology. International Journal of Electronic Commerce Studies. 2022;13(2):027-48.

[3] Esmaeilpour Ghouchani B, Jodaki S, Joudaki M, Balali A, Rajabion L. A model for examining the role of the Internet of Things in the development of e-business. VINE Journal of Information and Knowledge Management Systems. 2020 Jan 17;50(1):20-33.

[4] Haddud A, DeSouza A, Khare A, Lee H. Examining potential benefits and challenges associated with the Internet of Things integration in supply chains. Journal of Manufacturing Technology Management. 2017 Oct 2;28(8):1055-85.

[5] El-Haddadeh R, Weerakkody V, Osmani M, Thakker D, Kapoor KK. Examining citizens' perceived value of internet of things technologies in facilitating public sector services engagement. Government Information Quarterly. 2019 Apr 1;36(2):310-20.

[6] Gibbs JL, Kraemer KL. A cross‐country investigation of the determinants of scope of e‐commerce use: an institutional approach. Electronic markets. 2004 Jun 1;14(2):124-37.

[7] Alqahtani KM. Analysis on Innovative Models of Strategic Marketing Management for E-Commerce Enterprises under the Internet of Things: Case Study in China. المجلة العربیة للإدارة. 2024 Dec 1;44(6):275-90.

[8] Nozari H. Investigating key dimensions and key indicators of AIoT-based supply chain in sustainable business development. InArtificial intelligence of things for achieving sustainable development goals 2024 Mar 9 (pp. 293-310). Cham: Springer Nature Switzerland.

[9] Ghaffari K, Lagzian M, Kazemi M, Malekzadeh G. A comprehensive framework for Internet of Things development: A grounded theory study of requirements. Journal of Enterprise Information Management. 2020 Jan 22;33(1):23-50.

[10] Choshin M, Ghaffari A. An investigation of the impact of effective factors on the success of e-commerce in small-and medium-sized companies. Computers in Human Behavior. 2017 Jan 1;66:67-74.

[11] Li L, Lin J, Luo W, Luo XR. Investigating the effect of artificial intelligence on customer relationship management performance in e-commerce enterprises. Journal of Electronic Commerce Research. 2023;24(1):68-83.

[12] Luo N. [Retracted] Innovation and Development of Cross‐Border E‐Commerce in the Context of Wireless Communication and the Internet of Things. Wireless Communications and Mobile Computing. 2022;2022(1):6122542.

[13] Seyal AH, Rahman MN. A preliminary investigation of e-commerce adoption in small & medium enterprises in Brunei. Journal of Global Information Technology Management. 2003 Apr 1;6(2):6-26.

[14] Zhang H. Exploration and analysis of agricultural products e-commerce model based on data mining and 6G internet of things communication. Journal of Computational Methods in Science and Engineering. 2024 Nov 11:14727978241299558.

[15] Jauhar S, Pratap S, Lakshay, Paul S, Gunasekaran A. Internet of things based innovative solutions and emerging research clusters in circular economy. Operations Management Research. 2023 Dec;16(4):1968-88.

[16] Kraemer KL, Gibbs J, Dedrick J. Impacts of globalization on e-commerce use and firm performance: A cross-country investigation. The information society. 2005 Nov 1;21(5):323-40.

[17] Al‐Qirim N. An empirical investigation of an e‐commerce adoption‐capability model in small businesses in New Zealand. Electronic Markets. 2005 Nov 1;15(4):418-37.

[18] Aldouri SN. Internet of things application in digital marketing to improve the efficacy of a company. Економічний часопис-ХХІ. 2023;204(7-8):15-20.

[19] Hwang Y. The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation. Computers in Human Behavior. 2010 Nov 1;26(6):1753-60.

[20] Sadeghi ME, Jafari H. Investigating the dimensions, components and key indicators of supply chain management based on digital technologies. International Journal of Innovation in Management, Economics and Social Sciences. 2021 Oct 24;1(3):82-7.

[21] Menard P, Bott G. Investigating privacy concerns of internet of things (IoT) users.

[22] Lim SF, Srai JS. Examining the anatomy of last-mile distribution in e-commerce omnichannel retailing: A supply network configuration approach. International Journal of Operations & Production Management. 2018 Sep 12;38(9):1735-64.