Effective Conflict Management of Business Negotiations in the Digital Economy

Rajabi, Soheil

Effective Conflict Management of Business Negotiations in the Digital Economy

Document Type : Original Research Article

Author

Soheil Rajabi

Computer Engineering Department, Islamic Azad University, Science and Research Branch, Tehran, Iran

Abstract

Today, with the advent of digital revolution, commercial businesses have changed and their efficiency and profitability increased. Recently, new technologies create innovations that facilitate business processes. Information has become a digital asset and related tools and processes optimize economic functions. The development of the digital economy by using information and communication technologies increases the productivity, innovation, economic growth and reduce unemployment is one of the goals of the international strategies of electronic governments. Under this approach, saving time and cost of doing work leads to improved productivity and has a significant impact on economic growth. On the other side, negotiation is a comprehensive and complex aspect of dynamic interactions and an essential skill that is used in various fields, from business transactions to diplomatic relations and is of critical importance in the field of digital economy. Business negotiations are inherently contradictory. Basically, contradictions in negotiation appear in different forms and create obstacles that, if not paid attention to, can lead to deadlocks or unfavorable agreements. The ability to recognize, understand and skillfully manage these conflicts is critical for negotiators, which seeking favorable and sustainable outcomes. This article deals with the problem of effective management of conflicts in business negotiations in the field of digital economy, strategies for correct identification of conflicts and tools to guide these conflicts. This article also considers the interplay of economic and cultural factors in conflict management. Conducting this research provides the basis for understanding the complexities of conflicting interests and the art required to turn conflicts into opportunities for multilateral trade agreements in the digital economy.

Keywords

Conflict Management

digital economy

electronic commerce

Business negotiations

20.1001.1.27831361.1403.5.1.4.1

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